What you need to know to sell on UK Amazon with Envoyo
It’s time to expand to the UK with Envoyo! With this article, where we have compiled the information you need to start selling on Amazon in the UK or increase your sales, you will have detailed information about selling on Amazon.
How to prepare to sell in the world's 3rd largest market?
If you want to conduct market research on Amazon UK but do not know enough English, do not have a large team, do not want to deal with travel and market research expenses, or do not have time for it, you can analyze consumer and competitor behavior on Amazon, which is visited by 8 out of 10 consumers in the UK. You can analyze it with Envoyo. You can quickly enter the e-export market by using Envoyo’s product analysis service to find out whether your products are preferred in the UK or not. Envoyo provides product analysis and regulatory consultancy to measure your suitability for the market, helps you get to know the UK market and competitors, and get an idea about consumer demands.
Let's start with this question: Is it profitable to sell on UK Amazon for professional sellers?
As long as you can provide the right product and correct cost optimization, you can make a profit. Amazon is extremely popular and is becoming more popular every day, especially among professional sellers.
On the part of professional sellers, Amazon sales are increasing in number and have been experiencing steady increases over the years. Jeff Bezos sees this increase in sales of professional sellers as serious competition against the products sold by Amazon itself.
To put the rate of increase in perspective, while professional sellers accounted for 3% of Amazon sales in 1999, this percentage has steadily increased, reaching as high as 58% in 2018!
How can you benefit from this competition that even Jeff Bezos accepts? By choosing the product categories and products correctly, of course.
The best products to sell on Amazon UK
Selling on Amazon and being successful in this venture means targeting the most in-demand, high-volume product categories and selling items that will clear your inventory quickly. Whether you handle everything yourself or rely entirely on Envoyo’s services, you must choose your products carefully to make sales happen.
Check Amazon's best-selling categories
What’s one of the best ways to come up with product ideas? Of course, checking out the Amazon bestseller list!
Since you will be selling your products on Amazon, it would make sense to understand the purchasing habits of Amazon users and examine which categories are largely affected by this demand.”
When you visit the bestseller section, you will see the best-selling products on Amazon in a wide range of items, from home and kitchenware to sports, outdoor and garden products.
You can draw a road map for yourself by identifying the best-selling products on UK Amazon.
Best selling categories on Amazon
- Clothing and Accessories
- Cosmetics
- Skin care
- Electronic
- Hair care
- Health
- Nutrition
- Supplements
- Home decor
- Home and garden
- Children and Toys
- Pet
The list of best-selling categories and subcategories above may change periodically and seasonally. While clothing and accessory shopping is always high during the summer and winter months, garden category sales may only be high during the summer months. In this case, it is possible to shape your product category based on the important days of England and the seasonality of the products.
Research trending topics on Google Trends
Google Trends is a popular research tool that provides users with statistical information in which geography, in which languages and how often word or sentence queries are searched in Google searches.
Researching trending topics on Google can help you narrow down options for products when selling on Amazon. By comparing the products with the highest search volume on Amazon, it will be easier for you to find the ideal products for sale that customers demand.
Despite all your research and preparation, there are some categories and products that you cannot sell on Amazon without approval. So what are these?
Categories and products requiring approval on Amazon
In order to comply with all applicable laws and product-specific regulations in the UK and to ensure that customers can shop safely, Amazon passes the sale of certain products through an approval mechanism. Considering that Amazon sells a wide range of products, the list is quite extensive. Here’s a brief overview of the types of listings that may require approval:
- Alcohol
- Adult products
- Clothing (You can sell clothing products for which you have your own trademark registration, but if you want to sell products for which you do not have a trademark registration, you must obtain approval along with the purchase invoice of the product.)
- Medicines and dietary supplements
- Electronic
- Food and beverage products
- Jewelry
- ‘Made in Italy’ products
- Music and DVDs
- Products in the Toys and Games category
- Media Players
- Amazon Handmade Products
If you have a plan to sell some of these products, you need to follow some rules. What are some of these rules?
What should you do for categories that require approval?
If you want to get category approval;
– invoices of products,
– if you make some claims, test results and certificates proving them,
– If you want to sell products of another brand, you need a seller authorization certificate,
– If regulatory compliance is required, you will need consultancy services.
Amazon may also request extra documents depending on the product you want to sell and the features of the product.
In this article, we have tried to inform you in detail about how you can make product selection and market analysis at the beginning of your e-export process with Amazon, with the experience and knowledge we have gained over the years. We provide support to complete your deficiencies in regulatory compliance. As Envoyo, we help you if choosing a product category and performing product analysis seems to be a complicated and time-consuming task that you cannot handle on your own.
To benefit from the services we provide in many areas of e-export, from marketing to accounting, from logistics to consultancy, from law to sales, and to get more information, you can follow us on our social media accounts and easily contact us by filling out the form.
